Matt has been operating his business for over a year now and understands the different between hype and reality with income numbers and how much work actually goes into hitting certain sales thresholds. Priceonomics Data Studio. Trucks can be rented to reduce capital costs, but Bobby dismissed the possibility as the rates are almost as high as buying a used truck. Not a bad day, huh? You must load your truck up with food for every shift, so you must pay for your ingredients, fuel, and insurance. The longer the food truck industry is popular, the more likely it is that technology will help it to become greener, too.
