Sell it to a business that sells to that listener. Fashion the programming to create special advertiser value beyond spots. The system is used for live programming or preproduced programs and include a mixture of ad time sold by the program producer as well as time set aside for the radio station to sell. About the Author Robert Morello has an extensive travel, marketing and business background. Still higher in cost is a weekly talk or music show long-form , such as one to four hours on the weekend.
